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Branding

Campo disciplinario / Disciplinary field : Business Administration
Pais / Country : Brasil
Idioma / Language: Inglés/English
Course start date : 14/08/2026
Finish date : 18/12/2026
Universidade Federal de Uberlândia
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Objetivos o resultados de aprendizaje

Analyze branding and its importance in the context of marketing decisions, considering the impacts on regionality.

Contenido del curso

Temáticas de interés

Veronica

VERONICA FREITAS DE PAULA

veronica@ufu.br

+5516997865100

Descripción

Associate Professor at Universidade Federal de Uberlândia (UFU), in Brazil. PhD in Production Engineering from UFSCar, Master's in Business from FEA/USP, Bachelor's in Business from FEARP/USP. Professor of the Graduate Programs in Business Administration and Organizational Management at UFU. Research interests: Marketing, Brand management, Channels, Supply Chain management Courses taught in English: Branding (for grad and undergrad students); Innovation and Industry 4.0 in the Supply Chain; Special Topics in Business and Management

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